Mission and history

The West Cork Regional brand, Fuchsia, was launched in 1998 to enable local food and tourism businesses to exploit and develop the competitive advantage offered by a strong regional identity.

Fuchsia Brands provides an infrastructure to network various development/public agencies (founding and supporting agencies) and commercial enterprises (enterprise membership). The main objective of West Cork LEADER Co-operative Society Ltd. (WCLC), the initiator, was to establish an infrastructure that would provide support to enterprises in the region, particularly enterprises that add value to indigenous resources. In providing this support the Fuchsia Brands network has played a role in enterprise development and has also become actively involved in market development and product promotion.

Note: The operations of West Cork LEADER Co-operative have since been taken over by West Cork Development Partnership.

Perspectives

For an in depth review of the regional brand through from conceptualisation in 1994 to more recent developments, we recommend that you consult our freely accessible e-book Perspectives, which was published in 2007.